Multi-Location Visibility Operations.

Create a governed local-search system across locations, profiles, reviews, pages, operators, and market reporting.

AccessFree · public

Structure6 modules · 3.5 hours

LevelGrowth lead

Fieldwork6 operating artifacts

Who this is for

Marketing, operations, and regional leaders responsible for multiple physical locations or service markets.

Course outcome

Leave with a location governance model, market evidence standard, scalable page specification, and reporting layer for comparing markets fairly.

Design the market portfolio

Separate locations, service markets, expansion markets, and unsupported ambitions before building pages.

Lessons

↳Location versus service-area market models
↳Market tiers, capacity, and commercial priority
↳Naming, ownership, and systems of record

Field assignment

Classify every active and planned market by operating reality, value, capacity, and evidence readiness.

Govern profiles and entities

Establish ownership and change controls for the identity signals customers and platforms rely on.

Lessons

↳Profile groups, permissions, and verification
↳Categories, services, hours, and exception handling
↳Duplicate suppression and change documentation

Field assignment

Create a profile registry with a named owner, verification state, last audit, and next action for every location.

Build the location-page system

Create reusable structure without publishing interchangeable pages.

Lessons

↳Shared components versus local proof
↳Market-specific services, staff, jobs, and FAQs
↳Internal links, breadcrumbs, and consolidation rules

Field assignment

Produce a location-page specification that clearly marks global, regional, and locally required evidence.

Operationalize reviews

Create a compliant request, response, escalation, and learning loop across markets.

Lessons

↳Review requests at the right operating moment
↳Response policy and sensitive-case escalation
↳Using review language to improve service and content

Field assignment

Map the request trigger and response owner for each service line, then define the weekly exception queue.

Measure markets fairly

Normalize performance for market size, tenure, service mix, capacity, and evidence maturity.

Lessons

↳Visibility, calls, appointments, and revenue by market
↳Baseline cohorts and market maturity
↳When rankings explain performance—and when they do not

Field assignment

Build one market scorecard and document the context required before leaders compare it to another market.

Ship the governance cadence

Assign the recurring work across central, regional, and local owners.

Lessons

↳Central standards and local responsibilities
↳Monthly audits, evidence collection, and release windows
↳Expansion gates for new market launches

Field assignment

Publish a RACI and a 90-day rollout plan beginning with one representative market cohort.

Next course

AI Intake & Revenue Capture

Design an intake system that answers, qualifies, schedules, updates the CRM, and escalates with human judgment intact.

Continue learning

— Turn the fieldwork into a system

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