— / Michai Learning System

Learn the system.
Run the outcome.

Free operator curricula, decision tools, field playbooks, and measurement standards for turning search demand into captured, attributable revenue.

Enter the academy Run the model
●No paywall●Built from field work●Readable without an email●Updated as systems change
Learning system · online
MM / FIELD—01
01DEMAND02EVIDENCE03INTAKE04REVENUE
03
Open courses
03
Field playbooks
03
Live tools
01 — Field Academy

Not a content dump. Each curriculum ends in a concrete operating artifact your team can use.

View every course →

Operating knowledge,
structured for the field.

19 modules · open access
01Search-to-Revenue for ContractorsBuild an organic acquisition system that connects visibility to qualified calls, estimates, close rate, and booked work.02Multi-Location Visibility OperationsCreate a governed local-search system across locations, profiles, reviews, pages, operators, and market reporting.03AI Intake & Revenue CaptureDesign an intake system that answers, qualifies, schedules, updates the CRM, and escalates with human judgment intact.
02 — Decision tools

Make the assumptions
visible.

Use the models to frame a decision, expose missing data, and identify the operating stage carrying the most leverage. Replace every default with first-party evidence.

T—01● New · interactive

Search-to-Revenue Model

Model qualified visits, inquiries, estimates, close rate, and booked revenue in one transparent chain.

Open tool
T—02● Live · interactive

Missed-Call ROI Calculator

Estimate the monthly revenue leak, conservative recovery band, and receptionist capacity tied up in phone triage.

Open tool
T—03● Live · 60 seconds

Build Estimator

Choose the industry, scale, and constraint to get a realistic engagement tier, range, and timeline.

Open tool
03 — Field playbooks

The exact review.
The exact gate.

Each playbook defines when to use it, what evidence it requires, and what decision should exist when the work is done.

Browse every playbook
MM—P0112 minute field guide

The Contractor Search-to-Revenue Scorecard ↗

A monthly operating review that connects visibility to qualified calls, estimates, win rate, and booked work.

MM—P0214 minute field guide

The Service-Area Evidence System ↗

A practical standard for creating useful local pages without scaling city-name substitutions or unsupported claims.

MM—P0316 minute field guide

The AI Intake Production Gate ↗

A go-live checklist for revenue-critical voice and digital intake systems, built around behavior rather than demo quality.

04 — Open measurement standard

A shared language for
commercial evidence.

The Search-to-Revenue Measurement Standard defines the six metrics, source rules, and evidence grades required to connect organic visibility to booked work without pretending attribution is perfect.

Read standard v1.0
Evidence ledger● Public · v1.0
D01Demand visibilitySearch
C01Qualified inquiryAnalytics
I01Answer & recoveryIntake
E01Estimate progressionCRM
R01Booked revenue yieldFinance
O01Evidence velocityOperations
— The next move

Learn enough to make
a better decision.

Use the material yourself. Bring the difficult question to free office hours. Or bring the commercial outcome to the studio and let us own the build.

Bring a questionBring the outcome