— / Michai Learning System

Learn the system.
Run the outcome.

Free courses, articles, tools, and playbooks for learning to vibe code responsibly, understand software, build useful products, and turn visibility into revenue.

Enter the academy Run the model
●No paywall●Built from field work●Readable without an email●Updated as systems change
Learning system · online
Michai Learning
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Open courses
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Field playbooks
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Live tools
Michai Academy

Not a content dump. Each curriculum ends in a concrete operating artifact your team can use.

View every course →

Operating knowledge,
structured for the field.

46 modules · open access
Vibe Coding, ProperlyTurn natural-language direction into working software without surrendering architecture, security, testing, or ownership to the model.Coding Foundations for AI-Assisted BuildersLearn the parts of programming that make AI-generated code understandable: the browser, data, logic, state, Git, databases, errors, and deployment.Websites, Apps & APIs from First PrinciplesUnderstand how a polished interface, application logic, data, authentication, APIs, integrations, analytics, and infrastructure fit together.Production AI EngineeringBuild AI features around a real workflow with explicit knowledge, tools, evaluations, human controls, observability, and a safe release path.Search-to-Revenue for ContractorsBuild an organic acquisition system that connects visibility to qualified calls, estimates, close rate, and booked work.Multi-Location Visibility OperationsCreate a governed local-search system across locations, profiles, reviews, pages, operators, and market reporting.AI Intake & Revenue CaptureDesign an intake system that answers, qualifies, schedules, updates the CRM, and escalates with human judgment intact.
Decision tools

Make the assumptions
visible.

Use the models to frame a decision, expose missing data, and identify the operating stage carrying the most leverage. Replace every default with first-party evidence.

● New · interactive

Search-to-Revenue Model

Model qualified visits, inquiries, estimates, close rate, and booked revenue in one transparent chain.

Open tool
● Live · interactive

Missed-Call ROI Calculator

Estimate the monthly revenue leak, conservative recovery band, and receptionist capacity tied up in phone triage.

Open tool
● Live · 60 seconds

Build Estimator

Choose the industry, scale, and constraint to get a realistic engagement tier, range, and timeline.

Open tool
Field playbooks

The exact review.
The exact gate.

Each playbook defines when to use it, what evidence it requires, and what decision should exist when the work is done.

Browse every playbook
12 minute field guide

The Contractor Search-to-Revenue Scorecard ↗

A monthly operating review that connects visibility to qualified calls, estimates, win rate, and booked work.

14 minute field guide

The Service-Area Evidence System ↗

A practical standard for creating useful local pages without scaling city-name substitutions or unsupported claims.

16 minute field guide

The AI Intake Production Gate ↗

A go-live checklist for revenue-critical voice and digital intake systems, built around behavior rather than demo quality.

Open measurement standard

A shared language for
commercial evidence.

The Search-to-Revenue Measurement Standard defines the six metrics, source rules, and evidence grades required to connect organic visibility to booked work without pretending attribution is perfect.

Read standard v1.0
Evidence ledger● Public · v1.0
D01Demand visibilitySearch
C01Qualified inquiryAnalytics
I01Answer & recoveryIntake
E01Estimate progressionCRM
R01Booked revenue yieldFinance
O01Evidence velocityOperations
— The next move

Learn enough to make
a better decision.

Use the material yourself. Bring the difficult question to free office hours. Or bring the commercial outcome to the studio and let us own the build.

Bring a questionBring the outcome