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Flagship operator curriculum

Search-to-Revenue for Contractors.

Build an organic acquisition system that connects visibility to qualified calls, estimates, close rate, and booked work.

AccessFree · public
Structure7 modules · 4.5 hours
LevelOperator
Fieldwork7 operating artifacts
Who this is for

Owners, marketing leads, and revenue operators at roofing, HVAC, plumbing, electrical, landscaping, restoration, and specialty-trade businesses.

Course outcome

Leave with a measured 90-day search plan, a service-and-market architecture, an evidence standard, and a scorecard the operating team can run every month.

01

Model the search economics

Start with job value and capacity so search decisions follow the business, not keyword volume.

Lessons
  • ↳Priority services, contribution margin, and realistic capacity
  • ↳From impression to call to estimate to booked revenue
  • ↳The minimum viable measurement baseline
Field assignment

Build a one-page demand model for three priority services and identify the metric that currently breaks the chain.

02

Instrument the revenue chain

Define source, call quality, estimate, and booked-work events before asking which channel won.

Lessons
  • ↳Call tracking without destroying local consistency
  • ↳Qualified-call and estimate-stage definitions
  • ↳CRM fields, offline conversions, and attribution limits
Field assignment

Publish a tracking specification with owners, event definitions, source rules, and a weekly exception review.

03

Architect demand

Turn services, problems, markets, and buyer questions into an intentional search architecture.

Lessons
  • ↳Service, problem, comparison, and location intent
  • ↳Avoiding cannibalization across overlapping pages
  • ↳Prioritizing by value, evidence, and ability to win
Field assignment

Map the first 20 pages of the system and assign one primary commercial job to each page.

04

Prove the local entity

Make the business legible through consistent identity, real-world evidence, profiles, and reviews.

Lessons
  • ↳Business identity, categories, services, and service area
  • ↳Review velocity, response operations, and evidence capture
  • ↳Photos, jobs, people, credentials, and local corroboration
Field assignment

Complete an entity evidence inventory and assign a monthly collection cadence to the operating team.

05

Build pages worth ranking

Replace city-name swaps with pages that demonstrate service capability and local relevance.

Lessons
  • ↳The service-page evidence stack
  • ↳Service-area pages without doorway-page patterns
  • ↳Expert interviews, job evidence, and original media
Field assignment

Draft one priority service page using the evidence-first page specification included in the course.

06

Convert and capture demand

Design the route from search result to human response so earned attention does not leak at intake.

Lessons
  • ↳Conversion surfaces for urgent and considered purchases
  • ↳Phone, form, text, scheduling, and after-hours coverage
  • ↳Qualification, speed-to-lead, and handoff design
Field assignment

Mystery-shop the entire inquiry path and document every delay, dead end, and missing context handoff.

07

Run the operating cadence

Turn the plan into a monthly system of technical work, evidence, publishing, conversion, and revenue review.

Lessons
  • ↳The weekly operator review and monthly scorecard
  • ↳Leading indicators versus commercial outcomes
  • ↳A 30-, 60-, and 90-day shipping sequence
Field assignment

Commit the first 90-day backlog with an owner, acceptance criteria, and a commercial reason for every item.

Next course

Multi-Location Visibility Operations

Create a governed local-search system across locations, profiles, reviews, pages, operators, and market reporting.

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— Turn the fieldwork into a system

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