Connect search
to booked work.
Model the complete commercial chain, keep every assumption visible, and find where one point of improvement carries the most value.
Change the model. Keep the assumptions visible.
One percentage point of improvement in visit-to-inquiry conversion is worth approximately $5,243 per month at these inputs.
This is an operating model, not a forecast. Replace every assumption with first-party data and reconcile outcomes to the CRM and financial system.
The tool uses simple stage multiplication. Its value comes from better definitions and inputs, not complex math.
Qualified organic visits
Exclude traffic with no credible buying intent. Segment brand, non-brand, service, and local demand before combining them.
Qualified inquiries
Count real prospects for services the company wants and can fulfill. Remove spam, recruiting, vendors, and existing-customer service.
Estimate progression
Use an issued or scheduled estimate event with a stable CRM timestamp, owner, service, market, and loss reason.
Booked revenue
Declare whether revenue is booked, invoiced, or collected. Use that same financial definition every month.
Learn how to run the model every month.
The contractor course turns these inputs into a tracking specification, market architecture, evidence system, and 90-day operating cadence.