Prove operating reality
Document how the company actually serves the market: travel radius, dispatch pattern, completed work, permits, partners, staff familiarity, and realistic response times.
Evidence checks
- ✓The market is within current operating capacity
- ✓Claims match real dispatch and scheduling policy
- ✓No address or physical presence is implied where none exists
Collect first-party evidence
Build the page from jobs, images, service conditions, customer language, and operator knowledge unique to that market.
Evidence checks
- ✓At least three locally relevant proof points are available
- ✓Media is owned, permissioned, and accurately captioned
- ✓The evidence connects to the services promoted on the page
Write for the market decision
Answer whether the company serves the area, what it can do there, what local conditions change, and what a customer should expect next.
Evidence checks
- ✓The page has a reason to exist beyond the city name
- ✓Headings describe decisions and evidence, not keyword variations
- ✓Pricing, timing, and availability language is supportable
Apply the publication gate
Do not publish every market in a spreadsheet. Require operating reality, differentiated evidence, a responsible owner, and a clear internal-link path.
Evidence checks
- ✓The page passes the evidence threshold
- ✓Canonical, breadcrumb, title, and internal links are intentional
- ✓Overlapping pages have been consolidated or differentiated
Refresh from operations
Treat pages as living market records. New jobs, reviews, images, service constraints, and team knowledge should improve the page over time.
Evidence checks
- ✓Quarterly review is assigned to a named operator
- ✓Stale offers and unsupported claims are removed
- ✓Performance is reviewed alongside capacity and lead quality