Work archive
Case 04Commerce Platform

Charged Tools

Headless commerce and revenue operations for a national power-tool seller.

Charged Tools

Brand system / product experience

MM—04
Designed & shipped
chargedtools.com
Charged Tools live headless commerce landing page
01 / The constraintBEFORE

A commodity storefront could not express the operator advantage, support product discovery, or connect acquisition to inventory and fulfillment decisions.

02 / The responseSHIPPED

A headless Shopify platform with catalog search, product and collection architecture, quote flows, first-party analytics, lifecycle messaging, SEO operations, and an internal operator console.

— / The build

A commerce system for genuine Milwaukee and DeWalt tools. Shopify owns checkout and inventory; the custom platform owns discovery, content, quotes, lifecycle automation, analytics, and operator workflows.

Production surfaces

06 delivered
01Headless storefront
02Product discovery
03Quote and trade-in flows
04Inventory operations
05SEO content system
06Analytics and lifecycle
— / Technical composition
01Next.js
02Shopify
03Supabase
04Telnyx
05Resend
06Vercel
— / Continue through the work

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