Work archive
Public case studyAI Commerce Operating System

Charged Tools

From job description to matched tools, crew quote, checkout, and fulfillment.

Charged Tools

Brand system / product experience

Michai Media
Designed & shipped
chargedtools.comPublic surface
Charged Tools storefront with product search and Milwaukee and DeWalt navigation
Charged Tools verified deals collection and product discovery experiencePublic surface
Charged Tools verified deals collection and product discovery experience
A commerce system—not a storefront

From exact-model search to packed order.

The public experience and the operator layer share one system, so intent can shape merchandising, quoting, checkout, and fulfillment.

Discovery

  • Exact-model search
  • Collections and trade pages
  • Guides, comparisons, and Test Lab

Commerce

  • Verified-deals logic
  • Project-to-cart and crew kits
  • Bulk quotes and Shopify checkout

Operations

  • St. Louis fulfillment
  • Lifecycle and merchant feeds
  • Analytics and operator control
IntentMatchQuoteCheckoutFulfillment
The constraintBEFORE

Power-tool buyers arrive with a job, battery platform, budget, or crew list—not a clean SKU. A stock storefront could sell a known product, but it could not translate that intent, establish authenticity, or connect acquisition, merchandising, quoting, and fulfillment.

The responseSHIPPED

An owned retail stack spanning headless catalog and checkout, AI project-to-cart, battery compatibility, comparisons and Test Lab content, contractor kits and quotes, trade-in and affiliate acquisition, merchant feeds, a voice concierge, lifecycle messaging, and Charged OS.

— / The build

Charged Tools is a custom commerce and retail-operations system for an independent Milwaukee and DeWalt reseller. It turns a shopper’s job, SKU, battery platform, or crew list into the right products while the operating layer coordinates Shopify checkout, inventory, quotes, merchant feeds, content, lifecycle messaging, and first-party measurement.

Product surfaces

8 documented
Headless catalog, search, and Shopify checkout
AI project-to-cart and job solver
Battery decoding and product comparison
Contractor kits and bulk quote builder
Trade-in, refurb, and affiliate programs
Guides, newsletter, and Test Lab
Google, Meta, and AI discovery feeds
Voice concierge, lifecycle, and Charged OS
— / Technical composition
Next.js
Shopify
Supabase
Telnyx
Resend
Vercel
— / Evidence standard

What a buyer can inspect here, separated from claims that require private first-party data.

Release state

Publicly available

The public surface at chargedtools.com is linked for direct inspection.

Product evidence

8 surfaces documented

2 interface views are shown alongside the named scope and technical composition.

Claims boundary

No invented ROI

Traffic, rankings, revenue, and return are not attributed unless a first-party source supports the specific result.

Engage

Need a system that holds up in production?

Bring us the operational problem, the product ambition, or the integration nobody else wants to own.

Start an engagement
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