Work archive
Case 11Operational Software

Vulcan Construction

Dual-market GC operating system for a scaling roofing firm.

Vulcan Construction

Brand system / product experience

MM—11
Designed & shipped
vulcanconstruction.comPublic surface
Vulcan Construction conversion landing page
01 / The constraintBEFORE

Residential roofing leaks margin to lead-tool sprawl, disconnected scheduling, and sub-coordination over text and paper. Owners end up running the business from the truck.

02 / The responseSHIPPED

A two-market GC operating system — lead intake, job tracking, sub portal, margin reporting — plus a public-facing Next.js site tuned for inbound conversion.

— / The build

Lead intake, job tracking, sub coordination, and margin reporting across two geographic markets — built around a 30% margin thesis with subs doing the physical work.

Product surfaces

04 documented
01Public site
02Lead intake
03Job dashboard
04Sub portal
— / Technical composition
01Next.js
02Supabase
03Telnyx
04Stripe
— / Evidence standard

What a buyer can inspect here, separated from claims that require private first-party data.

Release state

Publicly available

The public surface at vulcanconstruction.com is linked for direct inspection.

Product evidence

4 surfaces documented

1 interface view is shown alongside the named scope and technical composition.

Claims boundary

No invented ROI

Traffic, rankings, revenue, and return are not attributed unless a first-party source supports the specific result.

— / Operating signals
2
Markets (STL + CHI)
30%
Margin target
Subs
100% of labor
Engage

Need a system that holds up in production?

Bring us the operational problem, the product ambition, or the integration nobody else wants to own.

Start an engagement
Next case file
Proxxi

Human plans, vetted events, and privacy-first Radar for cities tonight.