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Public case studyVertical SaaS

FieldLadder

The lead-to-paid operating system for trades and service businesses.

FieldLadder

Brand system / product experience

Michai Media
Active product build
fieldladder.productDocumented interface
FieldLadder operating system brand and industry platform
The constraintBEFORE

Trade businesses lose revenue between missed calls, disconnected customer records, paper estimates, scheduling gaps, and invoices that live in separate tools.

The responseSHIPPED

A lead-to-paid operating system with an AI receptionist, CRM, dispatch, estimates, jobs, invoicing, payments, reporting, and tenant-level production controls.

— / The build

A multi-tenant operating platform for HVAC, plumbing, electrical, roofing, concrete, pest-control, and landscaping businesses—connecting the first call to the final payment in one accountable workflow.

Product surfaces

6 documented
AI receptionist
Lead and customer CRM
Scheduling and dispatch
Estimates and invoices
Payments and reporting
Branded client app
— / Technical composition
Next.js
React
Supabase
Vapi
Telnyx
Stripe
— / Evidence standard

What a buyer can inspect here, separated from claims that require private first-party data.

Release state

Active build

No public customer URL is represented in this case file.

Product evidence

6 surfaces documented

1 interface view is shown alongside the named scope and technical composition.

Claims boundary

No invented ROI

Traffic, rankings, revenue, and return are not attributed unless a first-party source supports the specific result.

Engage

Need a system that holds up in production?

Bring us the operational problem, the product ambition, or the integration nobody else wants to own.

Start an engagement
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