Stronger category demand
Align collections and categories with the ways qualified buyers compare, filter, and purchase.
— / Catalogs · product discovery · organic revenue
Ecommerce SEO Services for Products, Categories & Revenue.
Make the catalog easier to crawl, easier to shop, and more valuable as an organic acquisition channel.
Built for
Ecommerce operators with real product-market demand, meaningful catalog complexity, and a need to connect organic discovery to transactions and margin-aware priorities.
Starting point
From $6K / month
Initial six-month operating window
The operating problem
Search is a revenue system, not a list of tasks.
Ecommerce search performance is shaped by catalog architecture, filters, variants, inventory, templates, product data, reviews, internal links, category usefulness, merchant feeds, and conversion. We treat those pieces as one commercial system and prioritize around demand, availability, product economics, and the buyer journey.
Commercial outcomes
What the system is built to change.
We establish the baseline first, then prioritize the work most likely to move qualified discovery, conversion, and revenue.
Controlled indexation
Manage facets, variants, duplication, canonicals, structured data, and internal links so crawl resources support valuable pages.
Measured organic revenue
Connect landing pages, products, transactions, key events, and merchandising priorities through GA4 and commerce data.
What we operate
- 01Catalog, category, and product opportunity model
- 02Faceted-navigation and indexation controls
- 03Product, collection, and template optimization
- 04Product structured data and merchant-surface readiness
- 05Editorial buying guides and comparison architecture
- 06Organic transaction and revenue reporting
Strong fit signals
This mandate is usually timely when:
- Product pages are indexed inconsistently or compete with one another
- Filters create crawl waste or duplicate search surfaces
- Category pages do not answer the questions buyers use to choose
- Organic reports stop at sessions instead of products and revenue
Selected evidence
All selected work →Systems we have shipped.
AI Commerce Operating System
Charged Tools →
From job description to matched tools, crew quote, checkout, and fulfillment.
Beauty SaaSProChair →
One booking link that turns calls, texts, and DMs into booked clients.
Operational SoftwareVulcan Construction →
Dual-market GC operating system for a scaling roofing firm.
Questions, answered
Clear enough to make a decision.
Which ecommerce platforms can you support?
The operating principles apply across Shopify, headless commerce, and custom catalogs. We inspect the platform's actual rendering, URL, product-data, feed, and release behavior before prescribing implementation.
Do you optimize every product page?
We prioritize templates, categories, products, and queries by demand and business value. System-level improvements often produce more leverage than rewriting every product description.
How do you handle out-of-stock products?
The policy follows whether the product will return, whether a replacement exists, the page's demand and authority, and the customer experience. We create rules rather than treating every unavailable item the same.
Can you report organic revenue?
Yes, when transactions and attribution are configured correctly. We show verified organic revenue separately and document any modeled event values so the business can see exactly what is observed versus estimated.
Related search mandates
— / Public search diagnostic
Find the constraint before funding the roadmap.
Send the site, the commercial goal, and the current context. We will route the opportunity and respond with the most useful next step within one business day.
Run Michai Signal →